The Cheltenham Festival is a world renowned horse race meeting with race prize money second only to the Grand National. The four-day festival takes place annually in March at Cheltenham Racecourse in Cheltenham, Gloucestershire.
I’ve been directing the design of hospitality collateral for the Cheltenham Racecourse and the Cheltenham Festival for 8 years. For the 2022 event food & beverage collateral was produced across 30+ areas, with executions for each race day. This included dining menus, pre-order forms, order pads, wine lists, bar tariffs, table talkers, buffet tags & directional signage.
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/a9224eeb-de70-4c4a-b526-2c73211fe748_rw_1920.jpg?h=19b4f8f5269ae488c55623b28f52ab87)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/bcdf4d80-c7c2-4039-8c51-f7c42f0a6944_rw_1920.jpg?h=a44f8893127bff29f41c120b3cf067e3)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/bb115a57-73b7-41bf-afb2-bb4b84fe10f8_rw_1920.jpg?h=9e5b631acc6af801b0114f7bbf3c40d8)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/6a200124-dff0-4f7c-a831-1a8aa17e38db_rw_1920.jpg?h=3e15108dee7ddb71d58f7310badad55e)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/a7343eac-bc1f-41fd-a671-06f4c409218f_rw_1920.jpg?h=09a141fcecff673a0689dc48aa3dde20)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/e4be635e-e973-45ab-b6b4-fc43a15aa21e_rw_1920.jpg?h=efc09edce0f90fe5d76180da98899da2)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/938f6bbf-12bd-4816-b821-2ec2cc8c29da_rw_1920.jpg?h=b22ef3d9f5c97eeea45c51db27ead2b3)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/da8dfb96-d148-41c0-94cc-f54187fadc6d_rw_1920.jpg?h=a0c287542612521f2750fe30f7bfde10)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/820c5e7c-a70c-49e2-9483-b03d5aca484a_rw_1920.jpg?h=9591fe79257aba66b7d447ea0f7a14be)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/d6f44da6-9cf4-4f8c-bbc2-baffdf19c4b6_rw_1920.jpg?h=f2bedf9c36b238380a94e48005b5d17b)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/62d77d86-f61d-49d0-8d36-b67343fbc67b_rw_1920.jpg?h=9c22a14ac88a4673a90f3b690db6de33)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/2469fd69-2be3-48ab-9651-20424d28e934_rw_1920.jpg?h=7072bbad59a098e9ad53be8694387596)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/c37cebc3-a899-451e-bbe1-3bd133c97caa_rw_1920.jpg?h=99c09732ecf16e60fb4a7da0303c9609)
![](https://cdn.myportfolio.com/a2d29f62-fb7e-4a2d-8bc0-291baf513728/82b6a9d8-9a44-4adb-b204-d6760eba1766_rw_1920.jpg?h=a690e567278f163c8f04cba32ce516f3)