The Cheltenham Festival is a world renowned horse race meeting with race prize money second only to the Grand National. The four-day festival takes place annually in March at Cheltenham Racecourse in Cheltenham, Gloucestershire.
I’ve been directing the design of hospitality collateral for the Cheltenham Racecourse and the Cheltenham Festival for 8 years. For the 2022 event food & beverage collateral was produced across 30+ areas, with executions for each race day. This included dining menus, pre-order forms, order pads, wine lists, bar tariffs, table talkers, buffet tags & directional signage.