Chez Roux is a fine dining restaurant space at Cheltenham Racecourse from world-renowned, Michelin star chef Albert Roux.
As part of producing all hospitality collateral at Cheltenham Racecourse for The Festival 2020, one of the restaurants worked on was Chez Roux,
which required branding to reflect the fine dining cuisine on offer and work within The Jockey Club brand guidelines. With Chez Roux being the pinnacle of dining at the Festival, its branding mirrored this by making use of the first 10 winners of the world famous Gold Cup race.

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