Chez Roux is a fine dining restaurant space at Cheltenham Racecourse from world-renowned, Michelin star chef Albert Roux.
As part of producing all hospitality collateral at Cheltenham Racecourse for The Festival 2022, one of the restaurants worked on was Chez Roux, which required updated branding to reflect the fine dining cuisine on offer and work within overall master brand. With Chez Roux being the pinnacle of dining at the Festival, it's branding mirrored this by making use of the first 10 winners of the world famous Gold Cup race.
