For 2020 The Cambridge Club wanted a new bold aesthetic whilst still remaining family friendly.
My role was to develop a new style from the ground up, logo, colour palette, style cues, then apply across print and social media announcement pieces. The “C” icon from previous years was simplified and took inspiration from saxophone keys to represent the strong jazz element of the festival. The illustrations were traced over in Procreate and finished off in Adobe Illustrator.

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